Packaging concept · Featured project / 2026
Cat’s Eye
The product becomes the character.
The product becomes the character.
Two light bulbs become a cat’s eyes. Die-cut windows connect the product inside with the face on the pack, turning a familiar lighting purchase into an encounter with a character. Warm and cool versions extend the idea into a recognisable family.
Concept and packaging design: Vladimir Shmoylov.
Packaging concept. Original project visualisations.
