Industrial design · Art direction / 2013–2014

ERA electrical accessories

A small object. A lasting design decision.

A family of plugs and electrical accessories shaped around a softened square. Physical clay studies informed the pull-ring ergonomics before digital modelling, connecting a clear visual identity with everyday use.

Art direction: Vladimir Shmoylov. Product design contributions: Dmitry Lyubimov and Matteo Turconi at different stages.

Manufactured product family. Project dates and credits follow the published case study.

Original project ↗

ERA electrical accessories — Industrial design · Art direction, view 01 — ERA electrical accessories / 01

ERA electrical accessories — Industrial design · Art direction, view 02 — ERA electrical accessories / 02

ERA electrical accessories — Industrial design · Art direction, view 03 — ERA electrical accessories / 03

ERA electrical accessories — Industrial design · Art direction, view 04 — ERA electrical accessories / 04

ERA electrical accessories — Industrial design · Art direction, view 05 — ERA electrical accessories / 05

ERA electrical accessories — Industrial design · Art direction, view 06 — ERA electrical accessories / 06

ERA electrical accessories — Industrial design · Art direction, view 07 — ERA electrical accessories / 07

ERA electrical accessories — Industrial design · Art direction, view 08 — ERA electrical accessories / 08

ERA electrical accessories — Industrial design · Art direction, view 09 — ERA electrical accessories / 09

Next project ↗

ERA electrical accessories

A small object. A lasting design decision.

ERA / LED