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Brand system · Packaging / 2016–2025

Dr. Shtern

A brand that grows across the product family.

Dr. Shtern — Brand system · Packaging

A brand that grows across the product family.

This case brings the Dr.Stern brand project launched in 2016 together with the professional haircare packaging published in 2025. The earlier range uses a shared typographic structure and ingredient imagery; the professional line develops bold ingredient abbreviations and colour coding. Together they show how a recognisable brand can address different care routines.

Packaging design: Vladimir Shmoylov. Client: Swiss Pharm Cosmetics. The wider brand case is co-published with Michael Bezak.

Commercial projects. Brand launched in 2016; professional range case published in 2025.

01

Brand and everyday care

Original project ↗

02

Professional haircare

Original project ↗
Next project ↗

SHMLV / Milk