← Work

Identity · Packaging · Retail communication / 2009–2010

VIS-A-VIS

Everyday clothing becomes a small gift.

VIS-A-VIS — Identity · Packaging · Retail communication

Everyday clothing becomes a small gift.

Butterfly-shaped hangtags connect the brand’s black and green palette with a playful, feminine image. Christmas-tree and bauble-shaped packs, completed by snowflake tags, turn underwear into a seasonal gift. The identity also extends into retail graphics, a tenth-anniversary mark and printed communications.

Packaging and label design: Vladimir Shmoylov.

Commercial project. Published on Behance in 2009.

01

Identity and anniversary

Original project ↗
VIS-A-VIS — Identity and anniversary, view 01
Identity and anniversary / 01
VIS-A-VIS — Identity and anniversary, view 02
Identity and anniversary / 02
VIS-A-VIS — Identity and anniversary, view 03
Identity and anniversary / 03
VIS-A-VIS — Identity and anniversary, view 04
Identity and anniversary / 04
VIS-A-VIS — Identity and anniversary, view 05
Identity and anniversary / 05
VIS-A-VIS — Identity and anniversary, view 06
Identity and anniversary / 06

02

Packaging and labels

Original project ↗
VIS-A-VIS — Packaging and labels, view 01
Packaging and labels / 01
VIS-A-VIS — Packaging and labels, view 02
Packaging and labels / 02
VIS-A-VIS — Packaging and labels, view 03
Packaging and labels / 03
VIS-A-VIS — Packaging and labels, view 04
Packaging and labels / 04
VIS-A-VIS — Packaging and labels, view 05
Packaging and labels / 05
VIS-A-VIS — Packaging and labels, view 06
Packaging and labels / 06
Next project ↗

Shell Studio